Predictive Analytics

At its recent I/O 2016 developer festival, Google signaled its intent to embrace artificial intelligence. With Google’s fall release of the Pixel phone and, more important, its Assistant, the transition to an AI-powered future is underway.  

With only days to go in the 2016 holiday shopping season, online desktop spending continues to rise.   For the holiday season-to-date, $55.2 billion has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week, Dec. 12-18, posted a strong 15% growth in online sales, marking $7.6 billion in desktop spending during the last full week before Christmas.  

As the holiday shopping season enters the home stretch, it’s brand’s last chance to deliver the categories shoppers need to complete their gift purchases.  

Rent-A-Center has appointed Lety Nettles to fill the newly created position of VP of digital integration.   Most recently she served as a technology executive designing integration framework and change practices for Walmart.      

A mixed bag of activity for the second week of December indicates that weekends — and perfectly timed promotions — will make or break the remainder of holiday e-commerce sales.  

Retailers will engage new channels, “geek up” their stores, and use technology to refine inventory management and anticipate customer desires in 2017.   That’s according to Software AG, which released a list of six disruptive digital trends retailers must address in 2017. Here’s a recap:   

Amazon knows Thanksgiving weekend shoppers are typically bargain hunters, yet the company became increasingly less price dynamic as the weekend wore on.    That’s according to an infographic from 360pi, which examined the promotional and pricing strategies of Amazon, Walmart and Target, among others, during Thanksgiving, Black Friday and Cyber Monday.   

On Monday, Amazon announced the launch of Amazon Go, a checkout-free convenience store in Seattle. The 1,800-sq.-ft. store is powered by what Amazon calls “just walkout technology,” which combines computer vision, sensor fusion and deep learning technologies. Currently open only to Amazon employees, Amazon Go expected to open to the public in 2017.  

With many Thanksgiving weekend digital purchases stemming from searches, the convenience of mobility is helping to drive this uptick.   That’s according to the “2016 Search Spend and Purchase Report,” from NetElixir. The study analyzing more than 11 million visits across four different verticals (food and gourmet, consumer electronics, apparel and gifting), starting on Thanksgiving Day through Cyber Monday.  

More holiday shoppers grabbed Cyber Week deals this year than ever before — and retailers are eager to keep up the momentum.   Consumers set new records for online sales this year across Black Friday and Cyber Monday, marking a 15.7% year-over-year (YoY) increase in transactions compared to online holiday sales last year. However, there is another day contributing to this increase: Bounceback Tuesday — the day following Cyber Monday where advertisers are actively re-engaging shoppers to drive additional sales.