Predictive Analytics

Charitable giving exceeded $971 million, partially fueled by the convenience of mobile commerce.    That’s according to data aggregated in PayPal’s interactive tracker, the company’s online “giving” platform. In addition to contributions made during the holidays, PayPal reported it processed $7.3 billion in contributions in 2016 — an 11% increase in charitable giving for the year.  

Amazon is bolstering end-user cyber-security.   The online giant’s cloud services group quietly acquired cyber security firm harvest.ai, a San Diego-based startup that uses machine learning and artificial intelligence to analyze online user behavior, according to TechCrunch.  

Voice-activated technology and connected devices are among the hot tech trends that caught the attention of Target executives at the annual Consumer Electronics Show in Las Vegas.   Target posted the faves of some of its executives on a blog on its website. Here’s a sampling:   

Ollie's Bargain Outlet Holdings raised its full-year outlook after shoppers flocked to its stores in search of its signature “good stuff cheap” during the holiday season.   For the nine-week period ended December 31, 2016, Ollie’s total sales increased 16.3%, with a same-store sales increase of 1.9%. The discounter said it now expects full-year net sales to total about $888 million, ahead of the FactSet consensus of $874 million. It expects same-store sales growth of about 3% and per-share earnings of about 93 cents.

As a result of the labor community’s failure to produce critical outcomes it pursued for the presidency, Congress and governorships, unions will be forced to abandon much of the political and legislative agenda they had developed in hopes of a friendly Clinton administration.

BCBG Max Azria Group leveraged analytics when it realized its static “one-size-fits-all” e-commerce site didn’t optimize the overall shopping experience, or allow it to engage with specific omnichannel shoppers.

With a goal of personalizing the digital experience, and integrating its omnichannel journey as a whole, the women’s fashion brand added an analytics tool from Qubit. By embedding the platform’s JavaScript tags within its web pages, the technology transparently records all customer online interactions, pulling information into the cloud for reporting.

McDonald’s leverages smart technology for onboarding training

Onboarding is a costly process for any company, especially one as vast as McDonald’s Corp. But by transitioning a paper-based operation to a digital one driven by smart devices, the fast food giant is slashing training time in half.

Lowes Foods knows the key to success is retaining your best, most profitable shoppers.   By extending its partnership with ProLogic, the engine behind the grocer’s Fresh Rewards loyalty program, the chain will continue to award customers with instant rewards for merchandise throughout its 100 stores, and gas at participating Speedway and Lowes Foods gas stations.   

As we head into 2017, retail chief marketing officers are under the gun more than ever before to produce measurable results. Jobs are on the line, as CEOs demand evidence that increased marketing technology investments are paying off. And that spending won’t slow down soon: Gartner recently doubled down on its prediction that CMOs will outspend their CIO counterparts on technology in this coming year.   

Initial reports about holiday spending bode well for retailers.      Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.