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Study: Mobile to grab majority of online display profits in 2020
Mobile display advertising continues to surge, and it’s on pace to claim a significant portion of online advertising revenue. In fact, more than three-quarters of all online display advertising income will stem from mobile by 2020, according to data from analytics provider by IHS Markit. -
Study: Mobile click-to-open rates slipped in 2016
Retailers are increasingly relying on mobility for customer engagement, however their marketing strategies are lagging. The fourth quarter 2016 marked the first time mobile engagement has trended down as the mobile click-to-open (CTO) rate declined by 12.6% quarter-over-quarter, and 14.4% year-over-year, according “Q4 2016 Email Benchmark Report: The Mobile Engagement Shift,” from Yes Lifecycle Marketing.

