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Consumer Analytics

  • Bargain hunting welcomed part of shopper experience, survey finds

    CHICAGO — Searching for the best bargains has become pastime among shoppers, according to research conducted by Mintel Inspire.

    According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year; while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.

  • Bloomberg reports gloomy consumer outlook

    WASHINGTON — A report released Thursday by Bloomberg said that U.S. consumer confidence held last week at the second-lowest level of 2011 as the highest number of households in three years said it was a bad time to spend. 

    The Bloomberg Consumer Comfort Index was minus 49.3 in the period to Sept. 11, near the 2011 low of minus 49.4 reached in May. The buying climate gauge slumped to the lowest level since October 2008.

    According to the report, the majority -- nine out of 10 -- of Americans polled had a negative view on the economy.

  • Saks Fifth Avenue gets new chief marketer

    NEW YORK — Saks announced that Denise Incandela, president Saks Direct and EVP of Saks Fifth Avenue, has been named chief marketing officer for Saks Fifth Avenue, a newly created role. She also will continue as president Saks Direct.

  • OneRiot joins @WalmartLabs experiment

    BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot. 

  • Safeway, Wegman's beat out Walmart, others for service

    TORONTO — Safeway and Wegman’s Food Markets ranked highest across all customer service elements, according to a survey by Empathica.

    Empathica, a customer experience management solution-provider, polled more than 16,000 consumers, and found that operations and merchandise were the two most important elements in grocery shopping versus other elements such as promotions, people and technology.

  • Report: Consumer confidence remains at second-lowest level of 2011

    Washington, D.C. -- A report released Thursday by Bloomberg said that U.S. consumer confidence held last week at the second-lowest level of 2011 as the highest number of households in three years said it was a bad time to spend.
     
    The Bloomberg Consumer Comfort Index was minus 49.3 in the period to Sept. 11, near the 2011 low of minus 49.4 reached in May. The buying climate gauge slumped to the lowest level since October 2008.

  • Williams-Sonoma and Barclaycard announced co-branded Visa card

    San Francisco -- Williams-Sonoma and Barclaycard announced Thursday a new co-branded Visa credit card and loyalty program, allowing cardholders to earn points redeemable for culinary-themed awards and enjoy a wide range of perks.

     

  • Survey: Safeway, Wegman’s tops among grocers in customer service

    Toronto, Ontario, Canada -- Safeway and Wegman’s Food Markets ranked highest across all customer service elements, according to a survey by Empathica.

    Empathica, a customer experience management solution-provider, polled more than 16,000 consumers, and found that operations and merchandise were the two most important elements in grocery shopping versus other elements such as promotions, people and technology.

  • Hearst deal makes Amazon magazine subscription seller

    SEATTLE and NEW YORK — While the threat of having to collect state sales tax still looms, Amazon.com continues to find new revenue sources. The company announced Tuesday that it will become the largest third-party seller of Hearst magazine subscriptions through an expanded agreement with Hearst Corp. Inc. (NASDAQ: AMZN - News) and Hearst Corporation today announced that the two companies have entered into an expanded, multi-faceted consumer marketing, e-commerce and content relationship.

  • Kroger invests in value

    CINCINNATI — Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

    "The sluggish economy continues to strain household budgets while increasing consumer anxiety," Dillon said. "In fact, customers tell us their expectation for the economy are more pessimistic now than at any time this year."

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