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A.T. Kearney study sees big opportunity for retailers in aging consumers
Chicago -- Meeting the needs of aging consumers offers retailers and brand marketers a major opportunity going forward, according to a new study by global management consulting firm A.T. Kearney.
Mature consumers form a worldwide market segment that spent $8 trillion in 2010 and will be spending $15 trillion annually by the end of this decade, the study estimated. Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five; in 30 years, there will be more people over 60 than under 16. -
Nielsen’s Holiday Shopping Sales Survey advises retailers to market early
Schaumburg, Ill. -- Online, club, dollar, toy and consumer electronics retailers, as well as categories such as gift cards, technology, vacations and toys, will all perform well this season, according to Nielsen’s fourth-annual Holiday Shopping Sales Survey.
Across all income levels, only 5% of U.S. households plan to spend more this year, with affluent households (those earning $100,000 or more) leading the way.