Consumer Analytics

Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.

Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013.

 

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nGage Labs, a leading provider of in-store shopper engagement solutions for retailers, has appointed Kelly Gibson as the company’s director of retail engagement solutions.

Software Paradigms International (SPI), a leading global, award-winning retail IT services and solutions provider, has acquired Shiloh Technologies, an Arkansas-based analytic software company for retailers and suppliers.

“This acquisition was strategic, allowing us to extend our product portfolio to provide POS analytics from retailers to their suppliers. It also provides Shiloh clients with the opportunity to leverage our global services and products — providing both companies with endless opportunities,” said Sid Mookerji, CEO and co-founder, SPI.

New York -- Consumer Confidence decreased in September amid resurfacing concerns about the short-term outlook for both jobs and earnings, according to The Conference Board’s Consumer Confidence Index. The index, which had increased slightly in August, now stands at 79.7, down from 81.8 in August. Analysts had expected the index to fall to 79.9 this month.

The Present Situation Index grew to 73.2 from 70.9. The Expectations Index fell to 84.1 from 89.0 last month.

New York -- As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.

Burlington, Mass. – Demandware is releasing a new in-store solution that will extend the omnichannel capabilities of the Demandware Commerce platform into the physical store. Demandware’s new digital store solution will allow retailers to digitize the store by combining omnichannel platform capabilities with purpose-built store functionality such as buy in-store/ship to home, guided selling, bar code scanning and secure credit card transactions.

Boston — Marketing analytics firm Dunnhumby Tuesday announced it has launched Dunnhumby Ventures, an investment firm that will focus on financing retail technology start-ups.  

The company said the new venture will fund startup businesses that are embracing data for innovations along the consumer’s path to purchase. Average initial investments will be $100,000 to $500,000.