Consumer Analytics

Cyber Monday may just as well be an official holiday considering  findings of a new study that show how little work actually gets done.

New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

New York — More than half of consumers are either unsure or not confident at all in the security of their personal information when shopping both in-store (58%) and online (63%), which could impact holiday shopping, according to a new survey by KPMG.  Twenty-seven percent of of respondents indicate they will only shop at a store that previously experienced a cyberattack if they cannot find the product elsewhere, with 8% refusing to shop at these stores all together. 
 

 

On the site of a former gas station in West Haven, Connecticut, CVS Health has unveiled its most environmentally progressive and energy-efficient store so far.

For starters, the LEED Platinum-certified drug store boasts daylighting, a landscape design that doesn’t require irrigation, super-efficient HVAC units and LED-lit coolers that light up when approached. (Platinum is the highest distinction in the LEED program.)

Washington - The Conference Board said Tuesday that consumer confidence in November fell to a reading of 88.7, down from a revised 94.1 in October. The drop, which surprised analysts, put the index at its lowest level since June.   "Consumer confidence retreated in November, primarily due to reduced optimism in the short-term outlook,” said Lynn Franco, director of economic indicators, Conference Board.  

Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit.   

New York - Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five:Urban Outfitters, American Eagle Outfitters and Zulily.