Pet360 gives new VP of strategic partner development two paws up

Pet360, a leading network of digital resources for pet owners, has appointed Jon Roska as VP of strategic partner development.



In this role, Roska will oversee the development and execution of strategic programs that help brands connect with pet owners in new ways. Roska founded the company's longest-standing Web property — PetFoodDirect.com — in 1997 and most recently served as Pet360's VP of merchandising.



"With 17 years of experience in the pet food and supplies industry, few people know the space as well as Jon," said Rose Hamilton, EVP and chief marketing officer at Pet360. "His knowledge of the marketplace makes him the ideal collaborator for brands looking to educate consumers, increase sales and create loyalty."



"Our team specializes in identifying the best, most effective ways to connect and communicate with pet parents," states Andrew Zucker, chief media officer at Pet360. "In the months ahead, we'll be leveraging our expertise to more closely integrate our ecommerce and media businesses and create programs that generate positive brand awareness and ultimately lead to an increase in product sales."



According to the company, its product promotions, new item introductions and consumer education have helped several of the pet industry's leading brands increase sales and exceed new customer goals. Additional media services include high impact media, proprietary audience targeting technology, custom editorial solutions, digital advertising and event marketing.



Pet360 is an integrated media and e-commerce company devoted to everything related to pets. Its network is made up of more than 30 of the top pet websites and reaches more than 12 million pet owners a month. Its family of premium brands includes Pet360.com, petMD.com, PetFoodDirect.com and BlogPaws. The company is headquartered outside Philadelphia, Pa.