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Consumer Analytics

  • Study: Shoppers split on stores opening on Thanksgiving; 50% oppose it

    CINCINNATI - Americans are divided on the merits of shopping on Thanksgiving Day.  The latest LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers:  50% who say all-day shopping hours on Thanksgiving Day are a bad idea; 33% who say stores being open all day Thanksgiving is a great idea that provides more time for holiday gift shopping and 17% who can’t make up their mind.

  • Survey: Amazon tops in online customer satisfaction

    New York - Amazon is once again tops in online customer satisfaction, but its leadership is eroding, according to a study by Answers.com, a provider of  cloud-based customer experience solutions. Amazon is down four points from its 2013 score of 84 (on a 100-point scale), and leads QVC.com and Netflix by just one point. 

  • comScore: Holiday online spending to rise 16% to $61 billion

    RESTON, Va. — Total online retail spending for the November–December period will reach $61.0 billion, a 16% gain versus year ago, according to comScore’s 2014 holiday forecast.  Spending using desktop computers for that period is expected to reach $53.2 billion, up 14%  year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.

    Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season.

  • Word of mouth drives 13% of consumer sales

    Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

  • Study details generation gap when it comes to mobile shopping

    SAN FRANCISCO — Researching and browsing gifts on mobile far outranks purchasing items (whether at home or in a competitor’s store), and even coveted millennial shoppers are heading to the store or laptop to complete major purchases, according to a study by RichRelevance.

  • Online holiday sales to total $61 billion

    Increased use of tablets and smartphone this holiday season will help online sales grow 16% to a record $61 billion, but desktop computers still dominate, according to the online measurement firm comScore.

    The company said online sales during the November and December timeframe would be primarily driven by desktop computers, but noted that mobile devices are growing at a faster rate. Spending using desktop computers is projected to grow 14% to $53.2 billion while mobile commerce is projected to grow 25% to $7.9 billion and account for 13% of total e-commerce sales.

  • PacSun names former Guess exec as chief marketing officer

    ANAHEIM, Calif. — Pacific Sunwear of California announced the appointment of Amber Fredman-Tarshis as its senior VP and chief marketing officer.  She most recently served as CMO of Guess?. Fredman-Tarshis’ background also includes executive roles at Puma, Warner Bros., Victoria's Secret.
     

  • Tech Guest Viewpoint - Focus on breach response as much as prevention

    By Todd Waskelis, AT&T

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