Consumer Analytics

As senior editor of Chain Store Age it is my pleasure to welcome you to the first edition of our new Customer Disruption e-newsletter. Every other Thursday, I will be presenting you with content from the Chain Store Age website and magazine highlighting how retailers are using technology to provide customers with the type of seamless, personalized shopping experience they have come to expect.

New York – Eighty percent of U.S. consumers use the Internet when they shop. And the fourth annual research study of shopper behavior by Cisco Consulting Services revealed the percentage of “Über-Digitals” shoppers, who regularly use their smartphones for their shopping decision-making, nearly doubled to 18% of the sampled population.

Chattanooga, Tenn. -- To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.

New York -- The Deloitte Consumer Spending Index, which tracks consumer cash flow as an indicator of future consumer spending, rose in December 2013. The Index, which comprises four components, tax burden, initial unemployment claims, real wages and real home prices, increased to 4.3 in December from 3.9 the prior month.

Washington, D.C. – The FBI has reportedly issued a confidential report to U.S. retailers warning that more cyber attacks like the ones recently suffered by Target and Neiman Marcus will occur. According to Reuters, the three-page report was distributed Jan. 17 and informs retailers that the FBI has discovered in the past year there have been at least 20 attacks using the same type of malware used against Target.

Seattle – Starbucks Corporation’s profit in the first quarter rose 25% to $540.7 million from $432 million in the year-ago period, better than analysts expected.

Revenue for the quarter ended Dec. 29, 2013 rose 12% to $4.24 billion from $3.79 billion. Same-store sales rose 5%, beneath Wall Street expectations of 5.9%.

Same-store sales in the Americas region also rose 5%, while analysts had expected a 6.4% increase.

Although Starbucks’ profit in the first quarter rose a better-than-expected 25% to $540.7 million from $432 million in the year-ago period, same-store sales missed Wall Street expectations.

Same-store sales rose 5%, beneath Wall Street expectations of 5.9%. Revenue for the quarter ended Dec. 29, 2013 rose 12% to $4.24 billion from $3.79 billion.

Same-store sales in the Americas region also rose 5%, while analysts had expected a 6.4% increase.

Dallas -- Approximately 1.1 million debit and credit cards used at Neiman Marcus stores may have been compromised in a security breach last year, according to an update posted on the retailer’s website. To date, Visa, MasterCard and Discover have notified the company that approximately 2,400 unique customer payment cards used at Neiman Marcus and Last Call stores were subsequently used fraudulently.

Madison, Wis. – Target Corp.’s data security breach has already cost all credit unions between $25 million to $30 million. Those numbers are expected to rise in coming weeks as more of the cooperative financial institutions report their costs and as fraud losses are incurred down the road, according to preliminary results of a survey of credit unions by the Credit Union National Association (CUNA).

Oak Brook, Ill. – McDonald’s Corporation reported small increases in consolidated net income and revenues for both the fourth quarter and full fiscal year 2013, compared to the same periods a year earlier. During the fourth quarter, McDonald’s net income rose fractionally to $1.397 billion from $1.396 billion and revenues grew 2% to $7.09 billion from $6.95 billion.