Consumer Analytics

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.

New York -- Consumer confidence increased in January for the second consecutive month, rising to 80.7 from 77.5 in December, according to The Conference Board. Economists had expected a smaller increase, to 79. It was the second consecutive increase.

Fort Worth, Texas -- McAlister's Deli has partnered with Buxton to identify the best market opportunities for continued growth. Buxton's restaurant expertise and Scout platform will allow McAlister's to quantify growth potential and optimize locations of new and existing restaurants.

Irving, Texas – An Illinois consumer has reportedly filed a lawsuit against Michaels Stores in federal court relating to the retailer’s possible recent data security breach. According to Bloomberg, Illinois resident Christina Moyer filed suit in Chicago federal court on Monday, Jan. 27, claiming the retailer broke an implied promise to protect the personal data of her and other consumers.

By Stacy Adams, VP marketing, mBlox

ShopAdvisor, is a mobile service that reminds consumers of the things they want to buy later on, has named Peter O’Kelly as chief data officer. He will lead the company’s efforts to turn its collection of intent and affinity shopping data into offerings for media providers, marketers and retailers.

One year after Amazon Web Services launched its Redshift brand data warehousing solution, the company has upgraded the service to offer users faster data crunching capabilities at lower cost.

In recent years, customer engagement has become much more of a mission-critical function for retailers. While nobody would argue that retailers must engage their customers in a way that recognizes the disruptive effects of leading-edge technologies like social and mobile, there is a priority that looms even larger. Namely, data security.

Insecure Data Creates Insecure Customers

Beloit, Wis. -- Almost one-third of U.S., consumers (30%) plan to buy a new TV in 2014 and of those, 32% said during Super Bowl sales, while 25% said during Black Friday. A new consumer survey from FatWallet also revealed price will have the most influence on TV purchases, with more than half saying they plan to spend less than $500, while one-in-four plan to spend more than $700.

London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.