Consumer Analytics

New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2%  of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.   

Pittsburgh - Just more one-third of all Black Friday online revenue came from shoppers on mobile devices, up 48 percent from 2013. According to Branding Brand's sample of 35 North American retailers running on its commerce platform, 90% of these consumers were on Apple devices.   Mobile devices (smartphone and tablets combined) produced a total of almost 2.2 million visits, 48,000 orders, and $5. 54 million in revenue on Black Friday. In addition, mobile devices generated:

Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.

Thanksgiving online sales increased 14.3 percent and mobile sales increased 25.4 percent. Black Friday online sales increased 9.5 percent while mobile sales increased 28.2 percent, according to IBM.
 

New York - iPhone users were more valuable than Android users ($97 to $91 average market basket) during Thanksgiving weekend but Android tablet users were more valuable than iPad ($105 to $102). According to data from online personalization technology vendor Sailthru, desktop average order value was $106, tablet was $102, and smartphone was $96.  

By Scot Wingo, CEO, ChannelAdvisor Happy Cyber Monday! Each year we at ChannelAdvisor track the five days from Thanksgiving through Cyber Monday and call that the “Cyber Five.” This year, our Cyber Five Same Store Sales (SSS) data to date shows that Holiday ’14 is off to a very strong start.

Cyber Monday online sales were up 8.7% as of 3 p.m. EST over the same period on Cyber Monday 2013, according to IBM Digital Analytics Benchmark, with mobile traffic accounting for 38.6%  of all online traffic, up 28.8% over last year.   Mobile sales accounted for 21.3% of all online sales on Cyber Monday, an increase of 29.3% year over year.    Here are the key drivers behind the Cyber Monday trends, according to IBM:   

New York - Despite some of the most promotional activity and extended operating hours the retail industry has ever seen, total spending for the four-day Black Friday weekend came in below projections, down a surprising 11.3% from last year.  According to the National Retail Federation's preliminary figures,  weekend spending dropped to  $50.9 billion from $57.4 billion last year.   

Cyber Monday, the day of the year that traditionally sees the highest volume of digital shopping transactions, falls this week. In honor of the occasion, I’d like to offer three tips on how to keep the spirit of Cyber Monday alive throughout the year.   Obviously retailers cannot afford to offer Cyber Monday-level online bargain prices all year long, but there are several non-monetary steps they can take.   Make It Personal