Consumer Analytics

Washington, D.C. - The National Retail Federation told a congressional panel on April 16 that the retail industry is committed to safeguarding and protecting consumer data and information from cybercriminals and hackers. Tom Litchford, NRF VP for retail technologies, testified before a field hearing of the House Homeland Security Subcommittee on Cybersecurity, Infrastructure Protection, and Security Technologies, where he outlined specific steps that the nation’s retailers are pursuing and implementing to identify, prevent and combat cyber attacks.

New York – PriceGrabber and StellaService are launching a partnership where PriceGrabber will display StellaService's online retailer ratings and customer service performance data on PriceGrabber.com. In addition, PriceGrabber will act as a distribution partner for StellaService to its network of digital publishers.

New York - Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.

San Francisco — Mobile shopping platform ShopSavvy, has enhanced its AdOns advertising network to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads.  

Building and delivering unique and connected digital beauty experiences was the rationale behind L'Oréal's selection of Sitecore as a provider of customer experience management software.

Sitecore announced that its customer experience platform was selected by The L'Oréal Group to enable their marketers to deliver personalized customer experiences for its leading brands such as Vichy, L'Oréal Paris, Maybelline and Garnier.

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

By Jason Glassberg, co-founder of Casaba

Target’s massive data breach continues to reverberate in the headlines, but in reality it’s just one of countless attacks that affect the retail industry on a daily basis. Whether it’s highly sophisticated malware developed out of Russia, local hit-and-run point-of-sale thieves or insider threats, retailers must adapt to this increasingly risky environment.

Washington, D.C. – A rising percentage of online U.S. adults report experiencing breaches of their personal data. According to newly released data from the Pew Research Center, 18% of online adults have had important personal information stolen, such as their Social Security Number, credit card, or bank account information.

Old Saybrook, Conn. -- Eve's Addiction has redesigned its e-commerce site. With more 6,000 items on the site, the Eve's Addiction team studied Web data from the past year to figure out how to best present their product offerings for the optimal online store experience.

Social sharing, editorial commerce and improved targeting are said to be among the technological upgrades leading footwear brand and retailer Steve Madden has made to its Web site.