ShopSavvy integrates ad network with iBeacons

San Francisco — Mobile shopping platform ShopSavvy, has enhanced its AdOns advertising network to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads.



The AdOns platform upgrade will allow ShopSavvy advertisers to run more creative in-store contextual ads. For example, if a consumer is shopping for a new laptop at an electronics store, iBeacon will recognize not only what store the customer is in, but also what section of the store the customer is browsing. Then, that retailer or a manufacturer of the product can send advertisements, discounts or competitive offers to the customer.



Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple and Android operating systems.



"The future of shopping is being unlocked with new integration with POS systems and more context aware promotions and marketing,” said ShopSavvy CEO John Boyd. “We continue to bridge the gap between offline and online as local commerce is reborn into a totally new way for our customers to shop."