Consumer Analytics

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Location analytics solutions provider Esri is helping BJ’s Wholesale Club generate actionable business insights from club location data.

BJ’s use of Esri’s solutions was announced in conjunction with the National Retail Federation’s Big Show in New York. More specifically, BJ’s will use Esri’s location analytics solutions to aid in real estate research strategy and business insight analysis.

Confident consumers stocked up on gifts and other merchandise over the 2014 holiday season, helping boost overall holiday retail sales to their highest level since 2011.

According to the National Retail Federation, December retail sales, which exclude automobiles, gas stations and restaurants, decreased 0.9% seasonally adjusted month-to-month, and 4.6% unadjusted year-over-year. The significant drop in gasoline prices in the month of December brought down much of the month-to-month growth.

New York -- It appears there is a disconnect between consumer attitudes and behaviors with regards to their digital interactions. In a survey by IBM, 43% of consumers said they prefer to shop online, but only 29% actually made their last purchase online. In some product categories such as youth apparel or home décor, there is a nearly 20-point gap between the percentage of people that say they enjoy shopping online and the percentage of people who actually made their last purchase online in those categories.

Indianapolis -- In what is described as the first iBeacon-wearable integration at retail, Marsh Supermarkets and inMarket have announced the deployment of a closed-loop iBeacon platform that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to the beacons. The platform will be rolled out throughout Marsh’s 75 stores.

Redlands, Calif. -- BJ’s Wholesale Club announced that it has adopted Esri’s location analytics solutions to aid in real estate research strategy and business insight analysis.

New York -- A new index called the Price Perception Index provides insight into digital pricing strategies. The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

New York -- E-commerce in the United States in 2015 will top the $300 billion mark for the first-time ever, according to Forrester Research’s principal analyst Sucharita Mulpuru.

“This is big news,” Mulpuru said during a presentation at the National Retail Federation’s annual “Big Show” conference.