Study: Online video viewers like quick-service restaurants

New York - Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.



Videology data also shows that video viewers are 31% more likely than non-video viewers to eat breakfast at QSRs, and 17% more likely to purchase dinner, meaning marketers can utilize "daypart" targeting to reach these consumers. Those who watch video online are 143% more likely to spend more $25 at a QSR on a typical visit and 70% more likely to spend $10 or more.