Consumer Analytics

New York -- Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.

Santa Barbara, Calif. – Shopper activity rebounded in March 2014 from the prior month, but traffic and engagement lagged compared to March 2013. In-store retail analytics provider Euclid, released its monthly retail benchmarks report to analyze shopper activity and behavior during the month of March, measuring data from tens of millions of domestic shopping sessions.

Atlanta -- The U.S. Environmental Protection Agency (EPA) has named The Home Depot as a 2014 Energy Star Partner of the Year – Sustained Excellence for its outstanding contribution to reducing greenhouse gas emissions through promotion of energy-efficient products. The Home Depot, an Energy Star partner since 2001, will be honored for its leadership in its long-term commitment to energy efficiency through promotion of energy-efficient products that earn the Energy Star, the government-backed symbol of energy efficiency.

Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.  

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.

By Gary Ambrosino, TimeTrade Systems

Retailers are bending over backwards to meet the growing demands of today’s ever-connected consumer; however, most are still coming up short. The traditional rinse-and-repeat practices — slashing prices, offering free shipping and promoting exclusive products — aren’t winning over fickle consumers or helping gain a leg up on the competition.

Los Altos, Calif. -- Shoppers using the Catalog Spreee iPad app read 60% more catalogs and viewed 39% more catalog pages when compared year-over-year (first quarter 2014, compared to first quarter 2013). In addition, Catalog Spree’s new quarterly iPad Shopping Trends Report indicates half of all shoppers visited a retailer's website directly from the app to view further product details.

New York – While a majority of the most popular prepaid debit cards charge monthly fees, specific fee structures vary widely. According to a study of 30 of the most widely held prepaid debit cards conducted by Bankrate.com, 83% of the prepaid cards surveyed charge monthly fees, but 33% will waive them, typically based upon the amount loaded onto the card.

New York -- Verve Mobile, a provider of in-store mobile advertising technology, and RetailNext, an in-store analytics solutions vendor, are launching a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers. Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.

The recent introduction of Retail Site Intelligence (RSI), a store technology platform based on the ZigBee wireless standard and collaboratively released by Kroger, EInfochips and Wincor-Nixdor, reinforces the coming explosion of sensing technologies in retail.

Wilson plans to introduce a sensor equipped basketball that can discern between made and missed shots and then feed information to a smartphone or tablet.

Due for release later this year, the new product is the result of a partnership with SportIQ, a Finland-based company focused on artificial intelligence, and Wilson’s recently established digital division.