Consumer Analytics

By Marcel Munoz, CTO, Thanx Media

2014 was an interesting year in e-commerce. Who would have predicted that mobile commerce would explode the way it did? Advances in technology continue to influence consumer behavior and in turn their preferences are driving innovation in software and hardware.

New York - With gas prices down 31% since June 2014 and oil prices tumbling to their lowest levels in several years, American consumer confidence has improved dramatically. According to the Nielsen Consumer Confidence Report, in fourth quarter 2014 U.S. consumer confidence went up 12 percentage points year-over-year.

New York -- E-commerce giant Amazon.com is upping the ante on its free shipping policy.

The Seattle company announced that all Amazon seller-fulfilled items are now eligible to contribute to Amazon’s minimum order of $35 to qualify for free shipping. So now customers can get free shipping whether the items are fulfilled by Amazon or from the millions of small and local businesses selling on Amazon.

The Retail Industry Leaders Association (RILA) says retailers support a strong pre-emptive federal data breach law that allows for reasonable and clear notice triggered by potential customer harm.

In testimony this week before Congress, Brian Dodge, executive VP at RILA, will focus on retailers’ priority of supporting a strong preemptive federal data breach law that allows for reasonable and clear notice triggered by potential customer harm.

Arlington, Va. - The Retail Industry Leaders Association (RILA) will testify Tuesday, Jan. 27 at the House Energy and Commerce Subcommittee on Commerce, Manufacturing and Trade hearing, “What are the Elements of Sound Data Breach Legislation.” In his testimony, Brian Dodge, executive VP at RILA, will focus on retailers’ priority of supporting a strong preemptive federal data breach law that allows for reasonable and clear notice triggered by potential customer harm.

Orlando, Fla. – Digital receipts solution provide FlexReceipts will provide its technology to  several independent retailers including denim retailer Paige USA, sportswear retailer TravisMathew, men’s clothier Milton’s, Rusty Del Mar Surf Shop and Robert’s China.

New York -- In today's data-filled world, many retailers are missing some of the most basic — and important — metrics of all: store data and conversion rates. Join this Chain Store Age Webinar on Jan. 29, 2 p.m. (EST), and learn how the insights gained from this data can give companies an edge in today's hypercompetive, omnichannel retail environment. Analytics expert Mark Ryski will discuss how insights from store traffic and conversion analytics can help retailers deliver better results.

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.