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Another indication of a strengthening economy
The smallest of small businesses are feeling good about 2015 which is good news for Sam’s Club as it appeals to the key member segment.
Microbusiness owners, defined as companies with five or fewer employees, are feeling better about their ability to maintain or grow their personal income in 2015, according to the Sam’s Club/Gallup Microbusiness Tracker survey of more than 1,000 businesses.
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Study: Retailer apps focus on consumer engagement
New York – Mobile apps have a lot of potential uses, but in 2015 retailers will likely focus on consumer engagement. According to the 2015 E-commerce Industry Outlook report from performance marketing technology company Criteo, 42% of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies.
Other Criteo predictions, based on data insights from billions of online transactions, include:

