Consumer Analytics

Rite Aid is hoping to unleash a torrent of new product innovation by tapping into the minds of the shoppers who walk store aisles wondering, "Wouldn't it be nice if they had ..."

The retailer has announced the launch of its first-ever Innovation Challenge, a nationwide search for original product ideas that will improve the health and well-being of Rite Aid customers.

London – U.K.-based fashion retailer Topshop is teaming up with Twitter for an omnichannel promotion tied to London Fashion Week. Starting Friday, Feb. 20, the first day of London Fashion Week, Topshop will be analyzing Twitter trends to determine the real-time buzz around apparel and accessories being displayed on Fashion Week runways.

The brand rennaissance of apparel e-retailer ShoeBuy is complete: The company has relaunched its e-commerce site after taking cues from customer feedback and consumer research.

The 15-year old retailer founded in Boston aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience. New features added to the ShoeBuy shopping experience include a virtual fitting tool, expert insights and blogs, customer reviews, and online customer service chat.

London - Fat Face a lifestyle clothing and accessories retailer with 212 stores in the U.K. and Ireland, is leveraging NetSuite's next-generation responsive Web design e-commerce solution to deliver a digital shopping experience optimized for multiple devices to its customers across all channels and geographies.

San Jose, Calif. - Mobile commerce is growing at nearly three times the rate of overall e-commerce. According to a new study from PayPal and Ipsos, from 2013-2016, the multi-country average compound annual growth rate (CAGR) for mobile commerce is projected at 42%, compared to 13% for overall e-commerce (including mobile commerce).

San Jose, Calif. - Large format Hispanic grocery chain Mi Pueblo Foods is getting personal with customers on the go. Mi Pueblo is using the CLYP mobile marketing automation platform to establish deep consumer engagement, leading to more extensive insight into customers’ shopping behavior and buying patterns.

Chicago – Customer reviews are now an expectation, not an option, for e-commerce sites. According to a study analyzing the impact of user-generated content on consumer purchase behavior from ratings and reviews provider PowerReviews, consumers will abandon a site if it doesn’t provide the information they need.

Cincinnati - Multichannel grocery shopping is surging across the globe, with the birth of a new child being a primary driver of an increased propensity to buy online. In addition, according to findings of a new study from customer service company dunnhumby, emerging and nascent markets are seeing the most growth with 97% and 89% year-on-year growth, respectively.