Digital interaction, analytics firms partner

New York – Maxymiser, a global provider of unified customer experience optimization, is partnering with digital analytics consultancy Pointmarc. The partnership leverages Maxymiser's testing, personalization and targeting tools with Pointmarc's optimization team in an effort to deliver enhanced online experiences for both Maxymiser and Pointmarc clients.

"Global brands work with Pointmarc to gain actionable insight out of their online and offline marketing data," said Kevin Woo, president of Pointmarc. "Partnering with Maxymiser provides a great tool for us to parse customer-use data that's most relevant and turn it into an actionable testing and optimization plan that impacts our client's bottom line."



As part of the partnership, the two companies have released the Mobile Experience Playbook, a joint guide on translating mobile digital experiences into impactful business growth



"The most successful brands are implementing new marketing technologies that centralize their analytics and testing strategies,” said Mark Simpson, president and founder of Maxymiser. “With this partnership, Maxymiser is bringing its powerful personalization, customer insight engine and scalable testing technology to Pointmarc's clients so that these brands can make confident, data-driven decisions."