Consumer Analytics

Atlanta – Global fashion retailer Bonprix is bringing its marketing activities to the cloud. Bonprix, which is part of Otto Group, is rolling out applications from the Teradata Integrated Marketing Cloud.

Chicago -- Retail CFOs predict a 3.9% increase in total sales and a 3.7% increase in same-store sales in 2015, according to a new BDO USA survey.

While the forecast is about one percentage point lower than 2014’s bullish projections, 66% of retailers expect comparable store sales to increase, and with 71% of retailers including online sales in their comparable store sales reports, a considerable amount of this 2015 growth may come from further e-commerce sales, which grew 16% in 2014, according to eMarketer.

Describing cyberspace as the new "wild, wild West," President Barack Obama on Friday said that while everyone expects the government to be the sheriff, the private sector must do more to stop cyberattacks.

He also called for the passage of a single national standard requiring consumers to be notified within 30 days if their financial or personal data is stolen.

Amsterdam, Netherlands – Data breaches are on the rise around the world. Digital security provider Gemalto released the latest edition of its Breach Level Index (BLI), revealing that more than 1,500 data breaches led to one billion data records compromised worldwide during 2014.

Leading branded footwear company Wolverine is eyeing 2015 as a year to focus on omnichannel and expansion.

The parent company of Stride-Rite, Merrell and other brands says it is poised to realign its resources to address a fundamental shift in consumer shopping behavior and allow for greater focus on important omnichannel initiatives.

Palo Alto, Calif. -- Describing  cyberspace as the new "wild, wild West," President Barack Obama on Friday said that while everyone expects the government to be the sheriff, the private sector must do more to stop cyberattacks. He also called for the passage of a single national standard requiring consumers to be notified within 30 days if their financial or personal data is stolen.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

Seattle - A significant increase in selling, general and administrative expenses, as well as higher marketing expenses, helped plunge net income at pure play retailer Zulily Inc. below Wall Street expectations during the fourth quarter of fiscal 2014. Net income fell 15% to $10.88 million from $12.75 million.