Consumer Analytics

Interactions, a leading global integrated sales and marketing programs developer, has appointed David Zierman as director of insights.
 
Based in San Diego, Zierman will lead the company’s market research efforts including managing primary data collected via Mystery Shopping, Customer Intercept Surveys, Web Based Surveys, electronic customer satisfaction surveys (bottom of the receipt surveys) and Retail Audits. He will be responsible for the organization’s P&L as well as business development and operations.
 

New York -- Chain Store Age will host a webinar sponsored by Voltage Security on the steps retailers can take to secure their store and online networks against costly data breaches. Speakers will also discuss key lessons learned from the recent breaches, and the latest developments in data security and retail fraud protection.
   

Ottawa, Canada -- 360pi, a leading provider of retail price and product intelligence, announced a collaborative effort with SAS, a leader in business analytics software and services. The goal is to allow retailers who combine 360pi's competitive price intelligence with SAS' revenue optimization engine to gain full real-time visibility into competitive pricing to make more profitable pricing decisions.

San Jose, Calif. -- Software as a service search provider SLI Systems said that retailer Scarsdale, N.Y.-based Zachys Wine & Liquor has put in place SLI’s cloud services and has seen online conversions and per-visit value nearly double that of the site average.

According to SLI, Zachys saw use of its search box by visitors increase one third and is now looking to expand its use of SLI's learning-based services to include site navigation pages as a revenue-boosting strategy.

New York -- Motorola Solutions has launched a new unified indoor locationing platform designed to help retailers boost customer engagement. The company’s MPact Platform for Mobile Marketing breaks new ground by using both WI-FI and Bluetooth Smart technology to engage with shoppers in store aisles by offering them customized offers and sales assistance.

360pi, the leader in retail price and product intelligence, today announced a collaborative effort with SAS, the leader in business analytics software and services. The goal is to allow retailers who combine 360pi's industry-leading competitive price intelligence with SAS' Revenue Optimization engine to gain full real-time visibility into competitive pricing to make more profitable pricing decisions.

New York -- Google has purchased analytics firm Adometry, which helps advertisers get a better return on digital advertising by providing better attribution on the data collected about ads, including whether an ad was viewed, and whether it led to a sale.

Here is the statement from the Google Analytics team:

New York -- Amazon has entered into a partnership with Twitter whereby Twitter users can link their accounts to an Amazon account, and add items to the shopping cart by responding to any tweet with an Amazon product link that has the hashtag #AmazonCart.

In order to take advantage of the service, customers have to connect their Amazon account to their Twitter account, which they can do via amazon.com/AmazonCart.

Thanks to a partnership between Amazon and Twitter, people can now link their Twitter accounts to their Amazon accounts and shop for items by responding to any tweet with an Amazon product link and hashtag #AmazonCart.

Customers can link their accounts by going to Amazon.com/AmazonCart.

The tweet only adds an item to a consumer’s shopping cart, but consumers must log into Amazon to complete their purchases.

Duane Reade has released the first update to its app for iPhone including the integration of iBeacon for 10 select Duane Reade locations active as of May 1.