Consumer Analytics

Iselin, N.J. -- Birdzi, a provider of location analytics and mobile applications for personalized shopper engagement, announced that Woodman’s Foods, an independent and employee-owned grocery retailer with stores in Wisconsin and northern Illinois, is now a member of Birdzi’s Personiphi Network and has selected the company’s Shopper Engagement platform to provide personalized savings to shoppers.

After a rollout to one store in 2014, Woodman’s Foods will roll out the solution to all of its 15 stores by spring 2015.

Columbia, Md. – Although it is now dismissed as a “legacy” technology, email can still provide value to retailers’ CRM (customer relationship marketing) efforts, as can mobile technology and loyalty programs. According to new data from CRM firm Merkle, 67% of consumers want a totally mobile path to purchase and 42% of supermarket shoppers use their phones at least once during a trip.

Cincinnati – Post-holiday returns serve as a way to ensure the stress of the holiday season lasts into the New Year. According to a survey of about 1,200 adults by loyalty program provider LoyaltyOne, one out of every two U.S. shoppers (51%) say that returning gifts adds to their post-holiday stress.

New York -- Companies are losing as much as 25% of online revenues an average per respondent of $92.3 million per year – to mobile fraud, according to a study by RSA and TeleSign, a provider of mobile identity verification solutions. Nearly one-third of organizations lost as much as 10% and up to 25% of revenues due to mobile fraud.

San Jose, Calif. – Consumers appear to have been feeling a seasonal hangover after what some analysts have called a relatively strong 2014 holiday season. According to the monthly Retail Performance Pulse for January 2015 from RetailNext, store sales and traffic both declined 7.7%

Paris – Valentine’s Day has its origins in ancient Roman times, but that doesn’t mean the holiday isn’t keeping pace with modern technology. By analyzing data from 48 million online transactions made via desktop, smartphones and tablets from more than 200 U.S. retailers, advertising company Criteo determined that three out of 10 Valentine’s Day purchases will be made on mobile.

New York -- U.S. retailers seeking to grow business with online shoppers across country borders should look to Canada, according to a report by Borderfree, a provider of international cross-border ecommerce solutions.

The retail industry’s data security efforts were upgraded week when the Retail Industry Leaders Association named the former Texas chief information security officer to lead the trade group’s new intelligence sharing organization.

RILA said Brian Engle would serve as executive director of the Retail Cyber Intelligence Sharing Center (R-CISC) and be responsible for managing the organization’s daily affairs.