Consumer Analytics

Nuremberg, Germany – Some observers have suggested the practice of consumers using their mobile devices to check prices at rival retailers while in a store, is on the wane. However, a survey of mobile phone users in 23 countries (including the U.S.) from GfK found 40% compare prices at other retailers while in a store.

Forty percent also contact a friend or family member for advice, while 36% take pictures of products that they might buy.

Port Townsend, Wash. -- Intellicheck Mobilisa, a leader in ID verification and wireless technology, signed a contract with Helzberg Diamonds to implement ID Check throughout Helzberg’s 230 U.S. retail locations.

Helzberg Diamonds will utilize ID Check at the point-of-sale (POS) in its stores to analyze and authenticate driver’s licenses, with a goal of reducing the risk of fraudulent purchases.

Almost 2-in-5 U.S. consumers who are walking the retail aisles with smartphone in hand are comparing prices, according to a GfK survey.

The White House recently hosted a daylong Summit on Cybersecurity and Consumer Protection at Stanford University. Speakers ranged from President Barack Obama to Apple CEO Tim Cook to Walgreens president Alex Gourlay). Here are a few takeaways.

Retailers Recognize Chip and PIN

New York -- Rebecca Minkoff’s New York flagship combines advanced technology with the designer’s fashion-forward apparel and accessories to create a highly engaging and immersive shopping experience — one that’s right in sync with the brand’s omnichannel- and mobile-savvy customer base. It’s also in sync with the ethos of the designer herself, who has entered the wearable tech market, with a bracelet that alerts the wearer to calls and texts, and a cuff that charges mobile device

Foothill Ranch, Calif. – The Wet Seal Inc. wants customers to have a social online shopping experience. Wet Seal will utilize 3 Tier Logic's Platform3 consumer-to-consumer content marketing and data mining platform to increase the quantity and duration of website visits and the conversion of those visits to generate more e-commerce transactions.

As the popularity of online reviews continues to increase among shoppers, Walgreens announced it is working with a Yelp-like website to make it easier for patients to read reviews about the medications they take.

Now, anyone researching a medication or filling a prescription on Walgreens.com can access a simple snapshot that shows how their prescribed medication has impacted other patients on the therapy, including medication side effects, as reported by PatientsLikeMe members.

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.