Consumer Analytics

Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.

Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”

San Jose, Calif. – EBay Inc. is reportedly targeting customers in 19 Latin American countries with tailored Spanish- and Portuguese-language e-commerce sites. According to Bloomberg, the sites will conduct transactions in local currencies and serve customers in countries including Mexico and Brazil.

Merrillville, Ind. – Consumer buying club franchisor DrectBuy and eInfochips are collaborating for a business intelligence (BI) collaboration solution that integrates data from warehouse clubs and the DirectBuy e-commerce portal. The solution drives consumer behavior with an enhanced shopping experience, and also enables analytics for data-driven decision making.

Marc Jacobs Beauty has launched an e-commerce website featuring more than 150 products in the Marc Jacobs Beauty collection, as well as exclusive access to limited-edition product offerings.

The site was developed with responsive design, and showcases a modern, center navigation, high-definition product shots with zoom capability, and true-to-life product swatches.

Ottawa, Canada - Amazon.com was the predominant low-price leader in several product categories from January through early April 2014. 360pi compared the pricing strategies of the industry’s top retailers, such as Amazon, Walmart, Home Depot, Costco and others, all based off of Amazon’s own product assortment relative to other retailers in power drills, televisions and outdoor gear.

New York – A user-centric approach is the best way to enhance trust, transparency and privacy in personal data usage. In conjunction with A.T. Kearney, the World Economic Forum has released three reports as part of its Rethinking Personal Data initiative.

New York – Kate Spade & Company earned net income of $46 million in the first quarter of fiscal 2014. This marked a return to profitability after a net loss of $52 million in the prior year period.

San Jose, Calif. – Adobe Systems is focusing on new predictive marketing and real-time customer engagement capabilities in several new digital marketing and analytics releases. Marketing Cloud Exchange, a new core service in Adobe Marketing Cloud (AMC), is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies (i.e., Google DDM, Microsoft Dynamics CRM and Tableau).

According to a report by digital measurement firm comScore, desktop-based e-commerce spending rose 12% year-over-year to $56.1 billion, marking the 18th consecutive quarter of positive year-over-year growth and 14th consecutive quarter of double-digit growth.

M-commerce spending on smartphones and tablets added $7.3 billion for the quarter, up 23% compared to a year ago, for a digital commerce spending total of $63.4 billion in the first quarter.