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Desktop-based e-commerce spending up 12%


Reston, Va. -- A report by comScore showed that, in the first quarter, desktop-based e-commerce rose 12% year-over-year to $56.1 billion, marking the 18th consecutive quarter of positive year-over-year growth and 14th consecutive quarter of double-digit growth.

M-commerce spending on smartphones and tablets added $7.3 billion for the quarter, up 23%, for a digital commerce spending total of $63.4 billion in the first quarter.

"Q1 e-commerce and m-commerce spending growth have seen a modest acceleration versus the fourth quarter, which is a positive sign in light of overall softness in consumer discretionary spending across the broader U.S. economy during the early part of the year," said comScore chairman emeritus Gian Fulgoni. "As we look ahead to the remainder of 2014, we hope that signs of improved consumer sentiment and a strengthening job market will help further bolster digital commerce.”

Other highlights from comScore’s first-quarter report include:

• The top-performing online product categories were: Apparel & Accessories, Consumer Packaged Goods, Sport & Fitness, Digital Content & Subscriptions, and Home & Garden. Each category grew at least 13% vs. year ago.

• Desktop E-commerce accounted for 11.7% of consumers' discretionary spending, the highest first quarter share on record.

• Of the additional $7.3 billion in mobile commerce, purchasing using smartphones accounted for 62% vs. 38% from tablets.

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