Consumer Analytics

Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.

New York - Stuart Weitzman Holdings LLC has named Monica Schwartz as chief global digital and e-commerce officer. In this newly created position, Schwartz will oversee all aspects of global e-commerce and digital strategies for the stuartweitzman.com platforms in the United States, Canada, Europe and Hong Kong, as well as the soon-to-be-launched e-commerce site in China.

Denver – eBags has launched its online Back to School Bag Finder. The e-commerce tool features more than 5,000 backpacks from 100 brands.

The Bag Finder provides consumers with the ability to filter by bag type, color, or customer opinion. Ebags offers 3 million online customer reviews.

Washington, D.C. - Americans love giving and receiving gift cards. According to a survey of more than 1,100 U.S. consumers from the Retail Gift Card Association (RGCA), 77% of consumers have given a gift card in the past year and 90% have received at least one in the past year.

Washington, D.C. – The U.S. Secret Service has reportedly arrested a Russian national for hacking into consumer credit card data between February 2009 and October 2011. According to Fox Business News, Roman Valerevich Seleznev, 45, was arrested July 5 for hacking into the networks of unspecified U.S. companies.

What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store. The ubiquitous “Can I help you?” chat windows are a pale reflection, at best, of a truly interactive customer experience. It’s impossible to convey the intricate details that make a brand and its products unique in a text-only window.

eBags.com, a leading online retailer of bags and accessories, has launched a Back-to-School Bag Finder, which filters more than 5,000 backpacks to help shoppers find “the perfect bag for school.”

Shoppers can choose from 100 brands, including JanSport, Dakine, Herschel, and The North Face, and filter by bag type, color or customer opinion.

San Jose, Calif. – Consumers around the world are accepting of mobile technology and think technology should make payments easier and more connected, according to a recent 15-country survey from PayPal.

Retailers have long been urged to employ Big Data analysis to uncover big insights into how their business is performing, how their brand resonates among consumers, and whether their customer experience meets expectations. But the new trend in Big Data is applying much more refined analysis at the granular level to uncover small insights that can combine to reveal even larger truths.

Off-price department store retailer Gordmans Stores is still without a full-time CEO, but the retailer did just fill two key marketing and e-commerce positions.

The Omaha-based apparel and home decor retailer named Amy Starr Myers to the role of SVP of marketing and Stacey Townsend was named vp and general manager of e-commerce to launch Gordman’s online sales effort.