Consumer Analytics

Westlake Village, Calif. -- Hhgregg ranks highest in appliance retailer customer satisfaction, followed by Lowe’s, according to the J.D. Power 2014 Appliance Retailer Satisfaction Study. The survey found that a knowledgeable sales staff providing a prompt, courteous and engaging customer service experience helps drive satisfaction with home appliance retailer.

Dallas -- The Container Store has made POP!, its customer loyalty and engagement, available in its 66 existing stores and on its website.

“Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand and reward them for their devotion to The Container Store,” said Melissa Reiff, president & COO of The Container Store.

San Francisco - Shopper traffic declined 9% in June, compared to the same month the previous year, as vacations, holidays, and record-breaking World Cup viewership cannibalized time spent on shopping-related activities. According to data from in-store analytics provider Euclid, despite the reduced traffic, high levels of consumer confidence boosted shoppers’ spending habits with .2% growth year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales

ShopAtHome.com, one of the largest coupon search engines connecting shoppers to exclusive deals and cash-back savings, has expanded its product offering to include ShopGold Rewards, a new program that offers free gift cards from major retailers to consumers.

The company said that ShopGold Reward’s launch has positioned it as the “most extreme savings hub anywhere,” and the only site offering coupons, cash back and free gift card rewards in an integrated way through its site and apps.

Chicago – Understanding shopping and buying behavior is the most common challenge facing retailers. According to a survey of nearly 200 retailers, executives, financial analysts, industry analysts and university academics at the recent ShopperTrak users group conference, 44% of attendees reported that understanding consumer behavior in-store is currently their biggest challenge.

Boston – Wayfair is launching program integration on HGTV shows including "Brother vs. Brother" and "Flipping The Block." This integration is part of a broader partnership, which through program integration and daily sales events on Wayfair.com, lets consumers shop directly from HGTV shows.

New York -- Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.

While Bebe retains a strong physical store presence in prime locations globally, the retailer is now looking to establish itself as an ecommerce market leader by honing its online and mobile strategy — a plan that will kick off with the launch of a new responsive mobile site in the coming weeks.

Richmond, England - Sirma Solutions JSC is releasing Loyax, a white label loyalty platform. Loyax provides businesses with reporting and analytics designed to enable companies to understand their customers and offer personalized rewards based on customer buying behavior.

By Mark McCurley, IDT911 Consulting

Lands’ End plans to leverage San Francisco-based Secret Sauce Partners’ Fit Predictor service to improve the online shopping experience.

Fit Predictor finds a customer's best fit in seconds using existing data, without the need for physical measurements. For new customers without a Landsend.com shopping history, the service can predict the best fit based on the customer's sizing with other brands. The service is currently being utilized with Lands' End dresses, skirts, pants and jeans, as well as knit and woven tops among select customers.