Bebe bolsters omnichannel capabilities

Bebe is looking to carve out a place for itself in the e-commerce market and to that end is honing its online and mobile strategy.



The retailer has selected Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates. It also plans to launch a new responsive mobile site in the near future.



"With the importance of this move, we wanted a vendor that could give us a groundbreaking testing and personalization program," said Bebe EVP and chief digital officer Erik Lautier. "We required a real partnership that could help us visualize and execute our goals. We are delighted to appoint Qubit which built its offer to us around incredible technology, a very clear strategic roadmap and the sort of premium account management we were looking for."



"By deploying Qubit's integrated technology platform, Bebe can now really take control of its data and optimize business performance; creating a more personalized omnichannel experience for its customers," said Graham Cooke, CEO of Qubit. "Furthermore, our rigorous approach to data analytics ensures that when our customers see an uplift in conversion rates, they will notice it in their bottom line."



Qubit's integrated analytics and personalization hub will use various data points, from visitor opinion to visitor behavior, to identify customer segments and areas worth testing.



Qubit's technology will enable Bebe to target customers based on previous purchases. The retailer will also be able to serve content to visitors in real-time during a shopping session based on their specific needs such as delivery information or support with navigation.



The biggest benefit that its technology will deliver to Bebe, according to Qubit, is the ability to measure the true incremental revenue that the relationship drives onto the bottom line.



Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York and Paris. Qubit works with some of the world's leading e-commerce businesses, including Topshop, Staples, John Lewis, Farfetch and now Bebe. The company received $7.5 million funding from Balderton Capital in December 2012.