Consumer Analytics

San Francisco – August 2014 sales results indicate the 2014 back-to-school period had a significant boost to shopping activity. According to new data from in-store retail analytics provider Euclid, traffic increased substantially compared to the previous month, aided by temperate weather and multi-year highs in consumer confidence.

Sterling, Va. - Neustar Inc., a provider of real-time information services and analytics, has entered a partnership with comScore Inc. that will give marketers a unified marketing solution incorporating comScore’s validated Campaign Essentials (vCE) ad validation metrics in its offering. The partnership builds on Neustar PlatformOne’s capabilities and partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns.

New York - Saks Fifth Avenue is launching a user-generated content hub on Saks.com called #SaksStyle. Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.

Atlanta – The alleged security breach that recently hit The Home Depot Inc. may have compromised credit and debit card data at nearly all of the company’s stores. According to the security website Krebsonsecurity.com, the unique ZIP codes of a large batch of new cards listed for sale on underground hacker sites shows a more than 99% overlap with nearby Home Depot stores, suggesting a widespread breach.

Saks Fifth Avenue continues to step up its digital efforts with its launch of a user-generated content hub called #SaksStyle.

Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.

San Francisco -- Over two-thirds (68%) of women are more likely to buy from a company that uses models of varying sizes, according to a new study by online fashion retailer ModCloth. And only 13% of women agree that "real women" are accurately portrayed in the fashion industry.

Sterling, Va. - Neustar Inc, a provider of real-time information services and analytics, is releasing AK Media Insights Pro, a service that gives brands and agencies the ability to model and analyze their own media and audience data to uncover campaign insights that go beyond standard reports and dashboards.

Nashville, Tenn. - Asurion Retail Solutions has rolled out Solution Hub, an online platform providing consumers transparency and control of the post-purchase service experience. Solution Hub, customizable to reflect retail brands, offers consumers an end-to-end solution for filing claims, scheduling in-home repairs, and choosing the best fulfillment option for certain product categories.

Filip Technologies, developer of FiLIP, a wearable phone and locator for kids, has appointed former MapQuest executive Patrick McDevitt as SVP of engineering.

McDevitt will be in charge of the overall direction and growth of the company’s software engineering team as the company develops the next generation of wearable products for kids. He will report directly to Jonathan Peachey, CEO of Filip Technologies.

Staples has enhanced its omnichannel offerings, enabling small business owners to buy products online and pick them up in stores within hours, pay online via Visa Checkout, use in-store kiosks and download and use a dedicated iPad app.