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EBay partners with FICO on new marketing platform


San Jose, Calif. – EBay Inc. is releasing the EBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a predictive analytics and decision management software company, the platform combines the commerce insights, demand generation delivery technologies and intellectual property of EBay Enterprise with FICO’s analytics technologies and products.

Through this integrated and dynamic suite, brands and retailers can leverage the predictive power of their data to deliver the most effective content to the most responsive customers through the best combination of channels. Features of the platform include separate engines dedicated to customer engagement, affiliate sales, display advertising, social media display advertising, loyalty, optimization, audience insights and attribution, and a media planner.

“Thanks to our commerce heritage, EBay Enterprise is uniquely positioned to provide deep insights into consumer engagement with brands while providing truly actionable insights that can’t be found anywhere else,” said Mark Kirschner, VP, chief marketing officer, EBay Enterprise. “The combination of commerce insights and analytics allows marketers to better predict consumer behavior, optimize ROI throughout the life of campaigns and relevantly address individual consumer needs.”

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