PlayDisplay releases AR marketing platform

Moscow - PlayDisplay, a provider of emotional engagement solutions, is releasing SpaceAR, an augmented realty platform that enables the creation of realistic objects of various sizes and whole virtual worlds. Powered by PlayDisplay’s proprietary technology, the solution makes virtual environment obey the laws of physics and interact with the audience in a realistic way.



Key SpaceAR benefits include the ability to handle virtual objects of any size and make them behave in a real-life fashion, seamless integration of real and virtual environments, emotional engagement through reaction to users’ gestures, touch, words and emotions, support for mobile operating systems, and a software development kit (SDK) for third-party developers' applications.



In addition, SpaceAR is designed to support the new generation of devices that are just entering the market.