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House of Frasier taps SmartFocus to analyze shopper behavior


New York -- SmartFocus announced that U.K. department store retailer House of Frasier has selected SmartFocus' Insights technology to gain a holistic view of their customers and continually deliver personalized interactions that increase engagement.

"Delivering best in class email communications was the driving force behind selecting a new partner,” said Martin Francis, director of online trading at House of Fraser, which operates 59 locations in the across the United Kingdom and Ireland. “By using SmartFocus' innovative technology, we are able to uncover actionable insights from a wealth of customer data and deliver relevant and consistent experiences for every customer - across all of our channels."

With SmartFocus' technology, House of Fraser can analyze shopper behavior and identify the right channels, products and offers to engage their customers for their next purchase.

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