New Seasons Market deploys Index for customer experience

San Francisco –- New Seasons Market (NSM) is deploying the new Index online commerce personalization solution at its stores to deliver end-to-end security and personalized customer experiences. The collaboration with Index provides NSM with a real-time understanding of customer behavior while helping to deliver relevant product recommendations and shopping experiences that savvy consumers now expect both online and offline.



Index integrates directly with NSM’s existing PIN pads, improving NSM’s security and helping to tailor the checkout experience for each customer. Index’s point-to-point encryption (P2PE) protects payment card data from the moment a card is swiped, ensuring complete end-to-end security and providing a range of value-add services. Index will also help NSM to support the EMV standard.



In addition, Index enables NSM to dynamically update PIN pad content through a Web interface that enhances and personalizes the checkout experience. For instance, it will enable customers to optionally receive emailed receipts instead of paper copies. Index provides an opt-in on the PIN pad for those shoppers.



NSM will launch its custom mobile app for iPhone and Android, powered by Index in early 2015 that will leverage iBeacon / Bluetooth technology to welcome customers with personalized experiences that include customized product recommendations designed to inspire in-store discovery. Based on known preferences, a customer will be able to receive real-time personalized offers and check-out in a fast, secure manner without ever taking out their phone or wallet.



A natural foods grocer in the Pacific Northwest, NSM operates 15 stores in the Portland-Vancouver area and recently acquired Santa Cruz-based New Leaf Community Markets, with eight locations in California’s Central Coast region.



“Index not only helps us implement industry-leading security for our customers’ data, but also helps us deliver personalized shopping experiences,” said Wendy Collie, New Seasons Market’s CEO. “What we are most excited about is that Index delivers incredible value to our customers without the time and cost-intensive need to replace existing systems. Our customers are very important to us and we always look for new ideas to enhance their shopping experience with us.”