Sears encouraging customers to shop its way

Sears is offering early access to Black Friday deals as a means to entice customers to join its free Shop Your Way membership-based loyalty program.



The retailer said its Shop Your Way members can begin Black Friday a week early at Sears.com when exclusive pricing on key items becomes available at 6 p.m. on Nov. 20. Then on Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals continuing through 1 p.m. on Black Friday.



"Thanksgiving and Black Friday doorbuster shopping is a multi-generational tradition that continues to evolve, just as the retail industry has," said Imran Jooma, EVP of Sears Holdings. "In addition to great deals, we're just as excited to offer innovative ways online, in-store or via a mobile device for members to conveniently get the gifts they want, no matter how they choose to shop with us."



Sear’s created Shop Your Way as a differentiated loyalty program that merges the physical and the digital. For example, the company describes Shop Your Way as a social shopping destination and rewards program that offers millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases, according to Sears. Through the unique social community on Shopyourway.com members can research and browse products, create wish lists, poll friends and family and get advice from experts to help choose the products and services that best meet their needs.