Consumer Analytics

Retailers are keeping up with omnichannel consumer demand behind the scenes.

According to a new survey of distribution center operators from Honeywell and YouGov, nearly nine in 10 distribution center operators expect to adopt new mobile devices and voice-direction technology in the next five years to meet omnichannel consumer expectations of faster, more accurate delivery.

Social commerce is finally here.

Various retailers and social media platforms have been experimenting with letting consumers make purchases directly from social networks for some time. But in the past few weeks a flurry of new and expanded social commerce options have been introduced.

Amazon.com now allows sellers to promote products with keyword targeted ads and cloud-based e-commerce solutions provider ChannelAdvisor is ready to help sellers take advantage of the sponsored products feature.

ChannelAdvisor Corp. announced its support Monday for Amazon’s Advertising API (application programming interface), becoming the first e-commerce solution provider to offer this support.

Physical credit cards may be going the way of DVDs and floppy disks.

According to new analysis from Bankrate.com cited by PayPal, 63% of millennials do not have a credit card. However, that does not mean they are abandoning credit-based purchases.

Millennials are now the fastest growing segment of PayPal Credit shoppers, rising to 33% of the total in 2015 up from 28% in 2013. Rather than shunning credit altogether, this influential group is turning to alternative credit services to help manage their finances.

The National Retail Federation and the Retail Industry Leaders Association are aligned with the nation’s top law enforcement agency in an effort to ensure consumers have access to the most secure payment methods.

The FBI has released an official advisory warning consumers that EMV-compliant cards are still vulnerable to fraud and PIN authentication is the best means to prevent personal data theft. According to the FBI. EMV cards can still be counterfeited with stolen card data obtained on the black market.

Placing ads in tweets just got easier and more precise for retailers.

Here is the bottom line: EMV compliance protects against certain types of fraud but not all types.

Yes, EMV adoption will drive significant growth in online fraud. But in something that has received far less attention is the fact EMV-compliant technology can also actually help protect retailers against fraudulent e-commerce transactions.

The retail revolution may not be televised, but it will be digitized.

The new Q3 E-commerce Pulse from predictive analytics platform provider Custora shows that e-commerce revenue grew a healthy 11.8% year-over-year in third quarter 2015. E-commerce transactions rose an almost identical 11.6%.

Mobile continued to grow in significance as a channel for e-commerce in the quarter. Phones and tablets made up a combined 28.7% of e-commerce transactions, up from 23.1% of orders during the same time the prior year.