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Consumer Analytics

  • Apple wins online Christmas Day

    Retailers’ with robust mobile e-commerce capabilities were able to cash in on Christmas Day as sales increased 8.3% compared to the prior year, according to the latest update from IBM’s Digital Analytics Benchmark report.

    In addition to the 8.3 percent in online Christmas Day sales, IBM said mobile device traffic increased 18.6 percent to account for 57.1 percent of all Christmas day e-commerce traffic. Mobile sales increased 20.4 percent and accounted for 34.8 percent of all online sales, according to IBM.

  • Amazon ‘Primed’ for New Year after record holiday

    Amazon is poised to set new sales records in 2015 after using the allure of free shipping to expose 10 million people to the wide range of benefits that are part of its $99 Prime service.

    The key benefit of Prime is unlimited free two day shipping on roughly 20,000 items so offering a trial version of Prime during the time sensitive holiday season could prove to be an excellent tactic to bolster the ranks of paid Prime membership and drive long term loyalty.

  • Online sales exceed lofty expectations

    Retailers expected online sales to hit record levels in 2014 and did they ever.

    New all-time highs for e-commerce sales are now expected for the November through December time frame following a strong surge in sales during the final week before Christmas, according to the digital measurement firm comScore.

  • Super Saturday offers mixed results

    San Jose, Calif. – “Super Saturday,” the Saturday before Christmas (Dec. 20), was not quite super for retailers expecting a sales bonanza. According to data from in-store analytics provider RetailNext, compared to the equivalent date in 2013, net sales were down 9%, store traffic was down 10.6%, total transactions fell 8% and average transaction value was 0.9% lower.   However, there were a couple of bright spots. Conversion rate rose 0.4 percentage points and sales per shopper increased 1.8%.

  • Study: Many shoppers plan to buy gift cards this holiday

    LOUISVILLE, Ky. — Spend on prepaid gift cards is on the rise this holiday season, as a significant majority (70%) of shoppers plan to purchase gift cards this season, according to an interim holiday spending report released by Stored Value Solutions, a provider of gift cards and stored value services.   According to the report, 92% of shoppers plan to spend either the same amount or more on gift cards than they spent last year. And for the eighth straight year, gift cards have been the most desired holiday gift.

  • Tech Guest Viewpoint - How Can Retailers Reach Holiday Shoppers?

    By: Sunil Oberoi, Symphony Teleca Corp.   With the holiday shopping season officially in full swing, many retailers are facing the challenge of reaching consumers during this traditionally noisy time of year.  And since today’s consumer is more connected than ever, they expect retailers to meet the demands  of their omnichannel lifestyle, meaning they want  their shopping experience to be personalized to their interests and needs.    

  • Study – Global retail sales to pass $22 trillion in 2014

    New York - Retail sales worldwide, including both in-store and Internet purchases, will total nearly $22.5 trillion this year. According to new figures from EMarketer, the global retail market will see steady growth during the next few years, and in 2018, worldwide retail sales will increase 5.5% to reach $28.3 trillion.  

  • Study – ‘Super Saturday’ sees high Web traffic

    New York – The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. According to the Verizon Retail Index, average daily traffic was 119 on Saturday and 122 on Sunday.  

  • Gap appoints digital exec as new CEO

    Gap has appointed a new CEO. Art Peck, currently president of the company’s growth, innovation and digital division, will succeed Glenn Murphy as the company’s next executive chief, effective Feb. 1, 2015.

    The company said that after seven years in his role, Murphy made the personal decision to leave the company at the end of the fiscal year. Under Murphy’s stewardship, the company acquired new brands and globalized its business by expanding store locations from 10 to 50 countries, including China.

  • Judge allows lawsuit vs. Target to continue

    A federal judge has ruled that customers suing Target for last year’s data breach may move forward with their claims.

    U.S. District Judge Paul Magnuson in St. Paul, Minn., dismissed claims by plaintiffs in certain states but largely denied Target's request to toss out the proposed class action lawsuit.

    Magnuson rejected Target's argument that the consumers lacked standing to sue because they could not establish any injury.

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