Consumer Analytics

By Gregg Aamoth, POPcodes

Washington, D.C. – Consumers research a purchase heavily online prior to making a purchase. According to a new study from business mentoring firm Score, almost all (97%) consumers search online for products and services.  

Reston, Va. -  Although full results aren’t in yet, holiday e-commerce sales in 2014 look like a healthy improvement from 2013. According to data from comScore, for the holiday season Nov. 1 through Dec. 21, $48.3 billion has been spent online, marking a 15% increase from the corresponding days the previous year.   

Ann Arbor, Mich. – Gas prices may be falling, but the price of recovering from a data breach is steadily climbing. According to a new study from authentication technology provider Duo Security, the average cost of data breach recovery reached $12.7 million in 2014, compared to $11.6 million in 2013 and $9 million in 2012.  

 

DO embrace technology: It can show you what you need BEFORE you set your feet on the ground. Google Earth/Street view can give you a sense of the macro-features, but remember that these online technologies can be six to 12 months out of date.

DO get a solid read on pedestrian traffic counts: Retailers thrive on quantity and quality of traffic. Technology exists to place traffic counters (passive devices) on properties to get not only the body count but also to identify the busiest hours, busiest days of the week and more.

Oracle Retail begins 2015 with a former top IBM exec in a key leadership role and several key acquisitions under its belt as the technology leader looks to help retailers achieve differentiated shopping experiences.

Oracle Retail named Jill Puleri as Senior Vice President and General Manager reporting to Mike Webster, Oracles Senior Vice President and General Manager, Retail and Hospitality. Puleri most recently served as Worldwide Retail Industry Leader for IBM Global Business Services.

The new year will bring more fraud than ever before, but also more tools to prevent it, according to three experts from the Association of Certified Fraud Examiners (ACFE).

The experts at ACFE were asked for their top fraud predictions for 2015. They weighed in on digital currencies, information security and other issues that will help shape the effort to prevent and detect fraud in the new year:

Ann Arbor, Mich. - Watch out Amazon, QVC is at your back—at least when it comes to  customer satisfaction.  

New York - The day after Christmas (Dec. 26) posted the highest traffic for online shopping, with 125 points, since the 2014 holiday shopping season began. According to Verizon Retail Index data, year-over-year, traffic attributed to online shopping was on par (125) with the same day in 2013.  

Austin, Texas – Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales.   Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time.