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comScore: Early holiday e-commerce results promising


Reston, Va. - Although full results aren’t in yet, holiday e-commerce sales in 2014 look like a healthy improvement from 2013. According to data from comScore, for the holiday season Nov. 1 through Dec. 21, $48.3 billion has been spent online, marking a 15% increase from the corresponding days the previous year.

The most recent week (Dec. 15-21) posted a strong 18% growth in online sales, taking in $5.8 billion in desktop spending in what was the last full week before Christmas. The week began with two billion-dollar days – Monday, Dec. 15 at $1.07 billion and Tuesday, Dec. 16 at $1.16 billion. Free Shipping Day (Thursday, Dec. 18) saw $926 million in desktop spending.

“This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast,” said comScore chairman emeritus Gian Fulgoni. “There is still about another $5 billion that will be spent over the balance of the year that will get us to new all-time highs for e-commerce.”
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