Consumer Analytics

Online fraudsters apparently do not keep nine-to-five hours.

According to a new study from fraud detection technology provider Sift Science, “The United States of Fraud,” online transactions conducted at 3 a.m. are most likely to be fraudulent.

The high likelihood of fraud at 3 a.m. occurs across all time zones. Also, fraudsters are more likely to transact during the weekdays.

Amazon.com Inc. is suing more than 1,000 people for writing fake product reviews on its website. Defendants are misleading Amazon’s customers and tarnishing Amazon’s brand for their own profit and the profit of a handful of dishonest sellers and manufacturers,” according to a complaint filed Friday in a Seattle court. (USA Today)

Consumers’ intentions often differ materially from their behavior and retailers better hope that is the case this year or it won’t be a happy holiday, according to the latest consumer research from the National Retail Federation.

Retailers operating across multiple channels need to ensure customer experience does not vary by touchpoint.

According to a new survey of 1,000 consumers by customer experience management technology provider Sitecore and King Brown Partners, 80% of respondents agreed that offering consistent shopping experiences strongly impacts a retailer’s brand perception. Ninety percent of consumers would switch brands if the brand promises one thing and delivers another.

Mobile devices are becoming the norm for every facet of consumers’ lives, including shopping.

According to a new infographic from membership-based retailer DirectBuy, 29% of U.S. adults describe their smartphone as something they can’t live without, 44% sleep with a smartphone by their bed to avoid missing notifications, and 67% check smartphones for notifications even without receiving some type of notification.

Most U.S. shoppers dislike Black Friday, but a third of them say they're planning to spend more than $500 that weekend anyway, according to a new survey.

Aside from some massively complex challenges, retailer and consumer packaged goods marketers have never had it so good, according to Bob Fair, president of marketing applications