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Consumer Analytics

  • PacSun rides sales wave against profit undertow

    Pacific Sunwear said it will lose less money in the fourth quarter than originally expected after its California lifestyle product assortment resonated with holiday shoppers and drove a 9% same store sales increase.

  • Survey: Security is top spending priority of CIOs in 2015

    New York -- For the second consecutive year, security ranks as the top spending priority of CIOs in an annual survey by PiperJaffray, with 75% of respondents expecting to increase spending in 2015, up from 50% last year.  

    The results reflect Network (firewall) and endpoint security were the top two segments of the market expected to see an increase in spending.

  • comScore: Total desktop holiday spend up 15%

    Reston, Va. -- Retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season totaled $53.3 billion, up 15% from the corresponding days last year.

  • Survey: 70% prefer to return/exchange gifts in store versus online

    Chicago -- Nearly a quarter (21%) of consumers said that they are likely to return or exchange at least one of the presents that they received this holiday season. Additionally, male respondents expressed a greater interest in returning or exchanging gifts (30%) than female respondents (20%) by as much as 10%. That’s according to a survey by Retale, a location-based mobile platform connecting shoppers with their local retailers

  • Study: Video boosts e-commerce performance

    Vinings, Ga. - Video’s ability to engage shoppers, and increase conversion rate and revenue, makes it a valuable e-commerce tool. According to a study of 26 retail clients during second quarter 2014 from video commerce solutions provider Liveclicker, the average order value (AOV) for customers that watch video on a product page is at least 50% higher than a site’s overall AOV for 57% of retailers.

  • APT: Holiday in-store sales rise 0.7%

    Washington, D.C. – The holidays were at least moderately happy for in-store retailers. According to the Applied Predictive Technologies (APT) Index, in-store sales for the 2014 holiday shopping season were up 0.7% although sales decreased on Black Friday and Super Saturday weekends.

    The number of transactions: actually declined 0.4%, but this was more than offset by a 1.1% increase in average purchase amount. Black Friday weekend retail sales were down -3.5%, while Super Saturday weekend retail sales were down -1.7%.

  • Study: Discover Cards have best return extension plan

    Arlington, Va. – Consumers who may need some time to decide if they want to keep a purchase should consider applying for a Discover card. According to the 2015 Credit Card Extension Report from CardHub, Discover Cards received top overall score (98%) for their return extension program.

    Coming in second and third were Chase Sapphire Preferred (88%), and a tie among Chase Freedom, Barclaycard Arrival and Barclaycard Arrival Plus (79%).

  • Pure Barre to open three New Jersey locations

    New York -- Dance-related fitness franchise Pure Barre will expand its base of 275 current locations by opening new spaces in three New Jersey markets — Denville, Short Hills and New Providence.

    Winick Realty Group’s Gary Krauss is the exclusive broker representing Pure Barre in Northern New Jersey and he negotiated each of the three leases on behalf of the brand.

  • Online sales set another new record

    Americans’ appetite for e-commerce grew again in 2014 with holiday sales slightly exceeding an optimistic forecast by digital measurement firm comScore.

    Total desktop online sales for the entire November through December holiday season advanced 15 percent to $53.3 billion, comScore said. Cyber Monday retained its crown as the highest volume day with e-commerce spending of more than $2 billion.

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