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comScore: Total desktop holiday spend up 15%


Reston, Va. -- Retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season totaled $53.3 billion, up 15% from the corresponding days last year.

Cyber Monday (Monday, Dec. 1) once again ranked as the heaviest spending day of the year with more than $2 billion in desktop buying. The day after Cyber Monday ranked second for the season at $1.796 billion, followed by Green Monday (Dec. 8) with $1.615 billion and Black Friday with $1.505 billion. For the entire season fifteen individual days exceeded $1 billion in online spending via desktop, a significant increase from ten the previous year.

"The 2014 online holiday shopping season was very strong overall as spending slightly exceeded our fairly optimistic forecast heading into the season," said comScore chairman emeritus Gian Fulgoni. "Despite a shortened holiday calendar between Thanksgiving and Christmas and erroneous reports of flagging holiday sales, the American consumer proved resilient and flexed their spending muscle online this year.”

Fulgoni cited increasing positive consumer sentiment, improving job growth and declining gas prices, which combined to create a more favorable spending environment.

“In the end,” he said, “we saw growth rates in the mid-double digits as the online channel continued to gain meaningful share from brick-and-mortar."

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