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APT: Holiday in-store sales rise 0.7%

1/7/2015

Washington, D.C. – The holidays were at least moderately happy for in-store retailers. According to the Applied Predictive Technologies (APT) Index, in-store sales for the 2014 holiday shopping season were up 0.7% although sales decreased on Black Friday and Super Saturday weekends.



The number of transactions: actually declined 0.4%, but this was more than offset by a 1.1% increase in average purchase amount. Black Friday weekend retail sales were down -3.5%, while Super Saturday weekend retail sales were down -1.7%.



In areas where unemployment decreased year-over-year, the APT Index of retail sales increased +1.2%, a stronger increase than the 0.2% rise in areas where unemployment increased year-over-year.



Looking at metro areas, the APT Index showed retailers performing the best in Dallas, with a 4.5% sales increase; Philadelphia (2.4%); and Houston (2.3%).The APT Index showed retail sales performing the worst in Minneapolis (-3.5%);Seattle (-2.5%); and St. Louis (-1.9%).


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