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Pure Barre to open three New Jersey locations


Photo: Gary Krauss with Melanie Colman (left) and Molly D’Alessio (right), the owner/operators of the Millburn and Red Bank Pure Barre Studios.

New York -- Dance-related fitness franchise Pure Barre will expand its base of 275 current locations by opening new spaces in three New Jersey markets — Denville, Short Hills and New Providence.

Winick Realty Group’s Gary Krauss is the exclusive broker representing Pure Barre in Northern New Jersey and he negotiated each of the three leases on behalf of the brand.

“The Pure Barre name has a lot of cachet. It’s a classy look, attracting a desirable demographic of affluent, active women. And this type of barre concept, which is the best in its class, brings people in from a surprising distance away,” said Krauss, who actually took a Pure Barre class in order to best represent the brand. “

The company is set to occupy 1,900 sq. ft. of retail at 255 Millburn Avenue in Millburn, New Jersey. The site is right on the border of Millburn and Short Hills, located within The Common center. This is the second location for the operators, Melanie Colman and Molly D’Alessio, who also run a studio in Red Bank, New Jersey.

Pure Barre also leased 1,200 sq. ft. at the Village Shopping Center, located at 1260 Springfield Road in New Providence, as well as leased 1,345 sq. ft. at 20 West Main Street in the Denville Square Shopping Center in Denville, New Jersey.

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