Consumer Analytics

The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.

According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.

Appliance manufacturer Whirlpool is launching a new partnership with IBM that is likely a sign of how the consumer product market will substantially change in the next few years.

Whirlpool is now combining connected home appliances with IBM Watson services, including cognitive analytics, to provide more personalized services to consumers.

Consumers are changing the way they browse and shop for goods using mobile devices.

According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

Under Armour is undertaking an ambitious effort to provide extremely personalized health and fitness coaching, assisted by IBM.

Under Armour has entered a strategic partnership with IBM to create and provide data-backed health and fitness insights, powered by IBM Watson's cognitive computing technology. The partnership will combine Under Armour’s new UA Record personal fitness app with an IBM Watson Cognitive Coaching System.

Beacon technology is remapping how shopping center owners and retailers engage with their customers. PREIT is the latest owner to adopt the beacon-based advertising service, by partnering with Mobiquity Networks, at its premier malls. Earlier this year Macerich announced its expanded partnership with Mobiquity by adding the technology to more of its centers.

SPS Commerce Inc., a provider of cloud-based retail supply chain management solutions, is recognizing the need for back-end unification of supply chain and store.

SPS has acquired ToolBox Solutions, a Toronto-based provider of POS analytics and category management services to retailers and CPG suppliers in North America.

Retailers seeking to make the holiday return process as pleasant as possible need to offer a few specific features.

According to a new post-holiday study of 500 adult U.S. consumers from location-based mobile platform provider Retale, 24% of those surveyed stated that they are likely to return or exchange at least one of the presents that they received this holiday season.

Everyone knows mobile will have a huge influence on commerce and customer engagement this year.

But what specific mobile trends will have the most impact in 2016. Enterprise mobile and Big Data solutions and services vendor Digital Management Inc. (DMI) has released a list of the top 10 mobile trends for the coming year. They are: