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E-commerce firm BorderFree names new CMO


Global cross-border e-commerce provider BorderFree has a new chief marketing officer.

The company announced that Jonathan Kapplow will be responsible for all marketing functions at the company, driving preference and action for both B2C and B2B constituents.

Kapplow comes to Borderfree with nearly 20 years of experience in ecommerce, multichannel and retail marketing. Most recently, he served as CMO at ShopRunner, a membership program that brings together retailers to offer unique benefits to online consumers. Before that, he served as CMO of Home Décor Products, an online retailer of home improvement products and furnishings.

“Jon’s deep background in both traditional retail and ecommerce made him the clear choice for this position,” said Michael DeSimone, CEO, Borderfree. “As our domestic and international retailer base grows, so does the need for us to tell the Borderfree story on a broader scale, and to show consumers that getting the best brands from around the world is now a reality. Jon will play an instrumental role in elevating Borderfree’s marketing for the global stage.”

Prior to his role at Home Décor Products, Kapplow was VP of multichannel marketing for, overseeing’s multichannel, email marketing, credit card marketing and online marketing teams. Before joining HSN, Kapplow served as director of Internet and corporate marketing for the multi-title catalog and internet retailer Hanover Direct. He also served in a consultancy role for Kenneth Cole.

“Borderfree is a pioneer in cross-border ecommerce solutions for retailers with a fantastic opportunity to grow a consumer proposition that inures back to its retail partners,” said Kapplow “I am eager to build an amazing experience for global consumers that enables discovery and ultimately more international sales for our retailers in both the U.S. and the UK.”

Borderfree operates a technology and services platform that brands rely on to expand globally and transact with customers in more than 100 countries and territories and more than 60 currencies worldwide.

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