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Lockridge named president of Atlas Technology Group


Atlas Technology Group, one of the fastest growing retail technology solution providers in the consumer goods industry, has named a new president.

Pat Lockridge, who has been SVP of sales at Atlas since 2013, has been promoted to president. Nicholas Dozier will remain CEO of ATLAS Technology Group, which is based in Bentonville, Ark.

“As a result of our company’s unique product offerings and commitment to customer service, Atlas has been experiencing tremendous growth. We need to continually align our resources to ensure we deliver the best possible products to our customers,” Dozier said. “Pat will be responsible for ensuring continued excellence within the day‐to‐day operations of the company and I will focus on enhancing our current suite of products as well as creating new offerings/tools that continue to differentiate Atlas and AMP.”

Prior to joining ATLAS, Pat held leadership positions for Campbell Soup, CROSSMARK and other retail industry service providers. Pat also serves on the executive board for the Center for Retailing Excellence at the University of Arkansas.

Atlas Technology Group Inc. is a privately held, Bentonville, Ark.-based based business intelligence and retail analytics company. The company assists suppliers and retailers in gaining actionable insights from various data sources to maximize the return on resources across sales, category management, business analytics, supply chain and retail operations.

Most recently, the company developed AMP, which helps automate the modular/planogram process. AMP benefits suppliers and retailers by shaving time, and inefficiency, from the assortment, merchandising and reporting process associated with drawing new modulars or planograms.

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