Consumer Analytics

Pittsburgh – Smartphone users are looking for something. According to a new report from Branding Brand's Mobile Commerce Index, 43% of all smartphone traffic came from search in first quarter 2015, a 5% increase compared to fourth quarter 2014.

According to the report, 27% of smartphone traffic arrived direct; 16% arrived from email; and 14% arrived from referrals.

Los Angeles – Interest in Apple Watch may extend beyond simple “buzz.” Bizrate Insights, a division of Connexity, found in a survey of more than 6,000 online buyers that there is significant consumer interest in the new wrist-worn mini-computer.

About 5% of online buyers said they wanted to buy the watch now, while 22% said they were interested. The most interested customers’ profile is someone who already uses an iPhone, is an adult under the age of 50, and more likely male.

Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

This is according to the results of a new survey, "Shopping Trends Among 18-25 Year-Olds," conducted by LIM College Professors Robert Conrad and Kenneth M. Kambara, Ph.D.

New for spring at the world's largest home improvement retailer: an integrated shopping experience.

In announcing its Costco-like membership model, Jet.com (yet to launch as of this writing) has positioned itself as the latest type of online retail marketplace. Considering that online marketplaces really go back to the days of CompuServe, Prodigy and Earthlink (extra points if you know what “dial up” means), I’ve been struck by how much marketplaces have been in the news lately. Think about Alibaba’s jaw-dropping $9.3 billion sales on Singles Day (Nov.

Amazon’s Prime membership is starting to crowd out traditional retailers like Walmart and Target, according to Forbes.

The magazine reports that research consultant Millward Brown Digital found that consumers with Prime accounts –- of which there are reportedly 40 million subscribers –- are less likely to visit other retail sites when making online purchases.

New York -- Enrollment levels in consumer loyalty programs have reached an all-time according to the 2015 Bond Brand Loyalty Report. The fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Chicago -- ShopperTrak, a leading provider of consumer behavior insights and location-based analytics, is teaming up with the shopping app, shopkick, to deliver in-store beacon and analytics technologies that allow retailers to engage with shoppers throughout their time in the store and deliver an enhanced shopping experience.
 

Mountain View, Calif. – Google is reportedly planning to launch a service that will compete with Amazon Home Services later this spring. According to BuzzFeed, Google will integrate a new product into its core search functionality that will directly connect users searching for service providers such as plumbers and electricians to the providers.

Walnut Creek, Calif. – Retailers are taking advantage of volumes of Big Data and advanced analytical technology to uncover deep insights on customer behavior. However, according to a new study from RSR Research, they may be focusing on customer behavior to an extent they overlook other valuable insights.