Consumer Analytics

Costco, Amazon.com and Apple rank highest in customer loyalty, according to this year’s Net Promoter Consumer Study.

The study ranks more than 220 brands, such as Costco, Amazon.com, Apple and more across 22 U.S. industry sectors, including financial services, insurance, technology, online entertainment, retail stores, electronics, travel and hospitality, and telecommunications.

Cambridge, Mass. – Mobile traffic during the 2014 holiday season peaked on Thanksgiving (50% of online traffic) and hit a low point on Cyber Monday (30% of online traffic). According to the 2014 Online Holiday Shopping Trends and Traffic report from e-commerce solutions provider Akamai Technologies, Cyber Monday still proved to be the most popular shopping day of the season, with overall retail traffic peaking at almost 13 million page views per minute (V/PM).

Now that Amazon.com sells virtually any physical good one can think of, the retailer wants to be there when a customer needs to install or repair it.

Retailers have long known the value of collecting and using customer information for internal analytics and marketing. Indeed, for decades, retailers such as grocery and drug stores have benefited from the vast amount of data generated by customers using their loyalty discount cards to save on their food, toiletry and related purchases. With advancements in technology, retailers now have access to more information than ever about their customers, not only from their own collection practices, but from third parties as well.

Princeton, N.J. -- This year 2015 is shaping up to be another great year for rebates and incentives in North America, particularly when it comes to controls, according to a report BriteSwitch, which helps large national take advantage of rebate programs. Currently, 72% of the country is covered by an active commercial lighting rebate program.

Retailers can measure every aspect of shoppers’ behavior on their Web sites and now an agreement between Nielsen and RetailNext means some of the same insights can be obtained from the physical world.

Atlanta -- GBT Realty Corporation acquired a 1.7-acre site in East Cobb County, Atlanta, at the intersection of Roswell Road and East Cobb Drive near Johnson Ferry Road. Currently the site of a 10,240-sq.-ft. building occupied by Chuck E. Cheese’s, the firm plans to redevelop the parcel with demolition slated this spring.  

GBT acquired the site from Empress Theatres for $1.65 million. No additional terms were disclosed.

New York -- U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting. For example, the firm found that the average U.S. household is a member of 21 loyalty programs, but only actively uses 44% of them.

Reading, Pa. -- Specialty retailer Soft Surroundings has chosen Ambius Premium Scenting to enhance the shopping experience for its customers at all 18 retail locations. The scenting is designed to create greater customer dwell time and increase purchasing intent for this innovative retailer.

Washington, D.C. -- An overwhelming majority (70%) of consumers around the globe say that the best way retailers can add value to their shopping experience is to provide easy access to information about their products and services, both online and in stores. That’s one of the key takeaways of a new consumer research study by Oracle.