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Survey: Consumers ready for wearable engagement


Jeffersonville, Ind. – Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

According to new research from Accent Marketing, half of more than 1,000 consumers surveyed said they would buy wearable tech so brands can send alerts and have more insight into their lifestyle.

And three in four Millennial respondents said they believe wearable technology is a new way for brands to engage consumers. Other key findings include:

● More than one-third (38%) of men are most excited about smart watches; yet four out of five consumers surveyed do not plan to buy the Apple Watch.

● Sixty-eight percent of women say they are most excited about fitness wearable technology, so are 56% of Baby Boomers.

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