-
Survey: Frequency, delight important indicators of customer loyalty
Hackensack, N.J. – Frequency of customer visits and customer delight are crucial indicators of customer loyalty. According to a new survey of 1,000 adult U.S. consumers from branding firm Strativity Group Inc., almost 40% of customers interact with their favorite company at least weekly.
-
Study: Amazon dominates U.S. smartphone shoppers
Seattle - While Amazon is winning the battle for smartphone shoppers in America, it has yet to achieve the same dominance in at least 10 other countries internationally. This is the key finding of a monthly report from Informate Mobile Intelligence that tracked and measured consumer use of smartphones in 12 countries during February 2015.
The new report reveals shopping apps as having the highest penetration in the U.S. at 60%, followed by India at 46%. The other 10 countries measured, by comparison, only had a median reach of about 18%.

