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Consumer Analytics

  • Study: Bad data hindering retailers

    How good is your data?

    Seventy-five percent of retailers believe inaccurate data is undermining their ability to provide an excellent customer experience, according to a study by Experian Data Quality.

  • Survey: Consumers' payment preferences keep shifting

    Slowly but surely, consumers are becoming open to the idea of switching from leather wallets to an electronic version.

  • Survey: Consumers identify major purchase inhibitor

    A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?

    A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.

    At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.

  • Study: 'Evolving drivers' fuel consumer food purchases

    Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.

  • Consumers and impulse buying — perfect together

    Impulse buying is alive and well in the United States.

  • What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.
     
    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
     
    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
     

  • Survey: What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.

    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.

    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.

  • Online makeup brand opens Northern California flagship

    NYX Professional Makeup continues its brick-and-mortar expansion, opening a flagship at Westfield Valley Fair mall in Santa Clara, California.

    The store is the first of several NYX locations set to open throughout the year. Upcoming locations include Broadway Plaza, Walnut Creek, California, and Willowbrook Mall, Wayne, New Jersey.

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