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Sephora pays more than lip service to mobile experience
Specialty beauty retailer Sephora is launching a new mobile tool that eases the process of selecting a lip color.
Sephora is now offering a feature called Sephora Visual Artist on its existing Sephora To Go consumer mobile application. Sephora Virtual Artist utilizes a smartphone’s camera to map a user’s lip location and shape using technology developed by facial visualization provider ModiFace.
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Study: Customer experience drives demand for this technology
Consumer demand for more control over their shopping environment is driving growth in one particular technology category.
According to a new study from market research firm Technavio, “Global Self-service Kiosk Market 2016-2020,” the market size of the global self-service kiosk market is predicted to reach close to $18 billion in revenue by 2020. This represents a compound annual growth rate (CAGR) of 5% between 2016, when the market is expected to be roughly $14 billion, and 2020.

