Survey: U.S. in no rush to buy wearable devices

Charlotte, N.C. -- Shoppers in the United States are in no hurry to buy a wearable device, according to a survey by Carlisle & Gallagher Consulting Group, a business and technology consulting firm exclusively focused on the financial services industry. The findings suggest that future adoption of the technology will be driven by attractiveness, alerts and payments functionality.



“While wearables are a significant trend in technology, their utility to financial services remains to be seen,” said Byl Cameron, CG’s Digital Practice Lead. “But the fact that one third of consumers are comfortable making a payment from a wearable device, tells us that this technology is a ‘must-watch’ development in fintech.”



The study found that 82% of U.S. consumers would not purchase a wearable device. As to what it would take to make wearable technology a success, 53% of respondents said it is important the device look attractive and 39% are interested in receiving notifications and alerts.



In other findings, Apple Watch was the most popular wearable device, with 8% of respondents expressing intent to purchase, followed by Samsung Galaxy Gear (4%).